Last week, I had the pleasure of chatting with Alexis Medina, who recently started working at the J as a full-time Marketing and Public Relations Coordinator. Alexis seemed quiet at first, but once she started talking, I realized she is a fascinating person who has tons of great ideas. The J is so excited to expand its marketing team and to have her creative talent working on social media (i.e., Instagram and Twitter), producing short videos to tell the J’s stories, performing website updates, and helping to market our programs and services to the community.
Originally from Fairfax, VA, Alexis attended Fairfax High School and Virginia Tech. Her hobbies include singing, film, acting, traveling, and sports. She also plays the guitar, ukulele, piano and drums. Film is another passion of hers. She loves making short films and documentaries, and believes that when it comes to film, "there are endless opportunities." Alexis loves staying active and is an avid Pittsburgh Steelers and Penguins fan.
Alexis was excited to work at the J because she wanted to learn more about her Jewish culture. From what she remembers growing up in our community, her grandmother, Goldie, had a J membership and she would come here often and play a lot of card games with her friends. Alexis's mother, who is Jewish, is from New York while her father is from El Salvador. To embrace her Jewish background, she joined BBYO her senior year of high school, and went on a birthright trip to Israel with her sister, Sara. She enjoyed the Israeli food and culture immensely.
So far, what Alexis loves most about the J is how everyone is so friendly. Initially, Alexis had the belief that working an office job would be boring, but, at the J, they make every day entertaining and keep her on her toes. She mentioned that if she had a Fitbit, her daily step count would be well over 5,000!
According to Alexis, "(w)hen you are a part of something great, you feel like you belong. The J is like a second home to its members. It doesn’t matter if you are Jewish or not, the J thrives on diversity!"
Since the professional marketing world is relatively new to Alexis, she has already learned that "sometimes it takes several rounds of effort to produce quality content but, that’s okay. The process helps me improve my skills and learn what works and what doesn’t." Alexis hope is that in her position, she can post more content on Instagram, Twitter, and YouTube that tells the J’s story, that is fun, entertaining, and engaging!
Please join us in welcoming Alexis to our team!