Annual Report FY2014
Letter from the Executive Director
It is with great pride and gratitude that we present this year’s Annual Report. Gathering the data for the summaries affords me a great opportunity to reflect on our accomplishments over the past twelve months. It has been a great year for the JCCNV and our community, as we have enjoyed both programmatic and financial success, which is detailed in this report. The credit must be shared between our extraordinary professional staff, dedicated lay leadership, organizational and programmatic committees, and our supportive and growing participants.
Our Center (including the parking lot) has been bursting at the seams, which, as problems go, is a nice one to have. Program participation in each of our departments is up, with many operating at full capacity. According to the 2013 JCC Excellence Benchmarking study, program revenue accounts for 72% of our revenue, which exceeds the national average and demonstrates our community’s high level of engagement and support.
While we have much to be proud of, we also experienced some challenges this year, and we will have plenty of new challenges and opportunities ahead of us. Our programs continue to expand well beyond the capacity of our facility as it is currently configured. To that end, we have begun repurposing portions of our facility, while updating and freshening other areas of the property, to provide additional programmatic and office space. You will see aspects of these changes through various
construction projects in the coming fiscal year.
As you may be aware, the JCCNV Board of Directors, Strategic Planning Task Force and staff have embarked on a comprehensive strategic planning process which will help us in developing plans for the future direction of our JCC. This initiative, coupled with the results of a recent study by the Pew Research Center entitled “A Portrait of Jewish Americans,” has provided a fresh perspective through which we are looking at everything we are doing, and are considering doing, for our community. While the strategic planning process is largely a function of our Board and staff, there will continue to be opportunities throughout the planning process to engage with our membership, community leaders and members of our broader Jewish community. We need to learn from those who are fully engaged, marginally engaged and yes, those who are unengaged, to help shape the future of our community and the JCCNV’s role in supporting that future. While we are committed to updating and expanding our flagship facility on Little River Turnpike, we also need to expand our outreach to the broadly disbursed Jewish population through strategic partnerships, satellites, and virtual and mobile initiatives. The demographics of our community have changed and shifted which, due to distance and traffic, has made our programs effectively unavailable to many of those who would benefit most from participation and engagement. We need to be agile enough to respond to the changing needs of our community, while providing continuity and stability in the areas for which people have come to depend on us. With the completion of the first three years of my tenure as Executive Director, and the conclusion of my initial employment contract, I am honored to report that the Board has invited me to continue in my role as the Executive Director of the JCCNV for an additional five years – and I have gladly and humbly accepted.
Thank you for joining me on this exciting journey, and I look forward to continuing to share this adventure b’yachad (together).